Client: The Female Company
Outcome: Branded Stock™ Library
with 589 images
Duration: 22 days
The assignment
The Female Company is Germany’s most famous brand for period underwear: made by women for wo*men. Their products are made with organic cotton and without harmful substances.
They wanted product shots of their new collection of period panties with female models, for their website and launch communications. They were looking for a sexy, bold, empowering vibe with natural beauty.
Instead of planning the entire photoshoot themselves, they chose to streamline their visual content production trying Cherrydeck Branded Stock™.
The process
To start, the brand submitted their brief and brand photography guidelines for the assignment, indicating their no-go’s and must-haves. Then, Cherrydeck was in charge of finding the right photographer for the job.
After our dedicated account managers shortlisted the talent from a pool of applicants, the brand sent out their products to the selected photographer who fit the brand and their desired location.
Then, The Female Company simply had to shortly wait for results!
The results
In no time, the brand received a library with 580+ on-brand images featuring their own products and diverse models.
The last step was for them to pick and purchase their favorite assets. Yes, with Cherrydeck Branded Stock, the brand can select and pay only for the photos they will use!
Afterward, both selected and non-selected photographs remained stored in the brand’s private content marketplace where they can be accessed for further purchases – whenever they need content!
The brand was happy with the results of Branded Stock™ and continue to trust Cherrydeck to create on-brand visual content.
You can already spot some of the photos from the project on The Female Company website!
Are you ready to create your brand’s custom stock photography library depicting your own products? Try Cherrydeck Branded Stock today.
Check out more success stories here.
Photography by Sigrid Mayer.
